Mobile Broadband Advertising Revenues below Expectations
The growth graph of mobile broadband is continuously on the rise and industry watchers predict that this trend of growth is going to last for quite sometime. A recent study has projected a forty-fold growth of this sector by 2017. This remarkable increase in the mobile broadband industry has raised concerns about the service provider’s ability to provide space for traffic flow.
Researchers in this field is trying to come up with innovative ideas to ease possible traffic congestion, but the fears are that the rapid growth in mobile broadband may not wait for the introduction of new technology.
This growth had raised the hopes of the advertising industry that it would open up a new channel for advertisement and thus generate revenues. Mobile broadband had opened up a cost-effective way to get marketing messages to millions of users. Many service providers tried to earn by selling the dashboards that translated into messages being communicated to users the moment they got connected.
However, this type of messaging was not effective in enticing the customers and the desired response was not received. At the recent
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